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	<title>THE DIGIRATI &#187; SPORTS</title>
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		<title>Write the Future &#124; Nike Football</title>
		<link>http://www.thedigirati.net/2010/06/07/write-the-future-nike-football/</link>
		<comments>http://www.thedigirati.net/2010/06/07/write-the-future-nike-football/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 04:18:22 +0000</pubDate>
		<dc:creator>Steuds</dc:creator>
				<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[Fifa]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Nike Write the Future]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Write the Future]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=1103</guid>
		<description><![CDATA[The World Cup is finally just days away and if you haven&#8217;t seen the full version of Nike Football&#8217;s Write the Future, by the time you do, 13 million people before you already have. Who&#8217;s your team?]]></description>
		<wfw:commentRss>http://www.thedigirati.net/2010/06/07/write-the-future-nike-football/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NIKE Music Shoe</title>
		<link>http://www.thedigirati.net/2010/04/14/nike-music-shoe/</link>
		<comments>http://www.thedigirati.net/2010/04/14/nike-music-shoe/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 04:23:12 +0000</pubDate>
		<dc:creator>Steuds</dc:creator>
				<category><![CDATA[MUSIC]]></category>
		<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[DJ]]></category>
		<category><![CDATA[Free Run+]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Tokyo]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=999</guid>
		<description><![CDATA[NIKE Free Run+ play the part of the DJ in this online spot from W+K Tokyo.  It&#8217;s gotta be the shoes man! I especially love the disclaimer at the end&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BoSox By Beats</title>
		<link>http://www.thedigirati.net/2010/04/06/bosox-by-beats/</link>
		<comments>http://www.thedigirati.net/2010/04/06/bosox-by-beats/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 05:58:51 +0000</pubDate>
		<dc:creator>Steuds</dc:creator>
				<category><![CDATA[MUSIC]]></category>
		<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[TECH]]></category>
		<category><![CDATA[Beats By Dr. Dre]]></category>
		<category><![CDATA[Boston Red Sox]]></category>
		<category><![CDATA[Sweet Caroline]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=966</guid>
		<description><![CDATA[Yanks fans can drool in envy.  I can&#8217;t wait to sport these bad boys in enemy territory.  These Beats By Dr. Dre Studio Red Sox Edition headphones are the new sweetness in personalized headphones and will even keep your ears warm too.  They&#8217;ll run you $400 a pop but I highly doubt anyone could question <a href='http://www.thedigirati.net/2010/04/06/bosox-by-beats/'>[...]</a>]]></description>
		<wfw:commentRss>http://www.thedigirati.net/2010/04/06/bosox-by-beats/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sailing + Anarchy &#8211; PUMA Moth Worlds in Dubai</title>
		<link>http://www.thedigirati.net/2010/03/23/sailing-anarchy-puma-moth-worlds-in-dubai/</link>
		<comments>http://www.thedigirati.net/2010/03/23/sailing-anarchy-puma-moth-worlds-in-dubai/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 07:10:47 +0000</pubDate>
		<dc:creator>Steuds</dc:creator>
				<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[Anarchy]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Foiling]]></category>
		<category><![CDATA[Moth]]></category>
		<category><![CDATA[Ocean Racing]]></category>
		<category><![CDATA[Puma]]></category>
		<category><![CDATA[Sailing]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=846</guid>
		<description><![CDATA[PUMA Ocean Racing takes it to a whole different level of bad ass with their PUMA Moth World Anarchy in Dubai.  I grew up racing 420&#8242;s and always cherished the feeling of being in the harness outstretched hiking out over the ocean barely skimming along the surface but PUMA&#8217;s new Moth racing class is just <a href='http://www.thedigirati.net/2010/03/23/sailing-anarchy-puma-moth-worlds-in-dubai/'>[...]</a>]]></description>
		<wfw:commentRss>http://www.thedigirati.net/2010/03/23/sailing-anarchy-puma-moth-worlds-in-dubai/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Edward Prince Jr. COO Digital Strategy – Nat Geo Ventures</title>
		<link>http://www.thedigirati.net/2010/03/22/edward-prince-jr-coo-digital-strategy-nat-geo-ventures/</link>
		<comments>http://www.thedigirati.net/2010/03/22/edward-prince-jr-coo-digital-strategy-nat-geo-ventures/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 06:42:37 +0000</pubDate>
		<dc:creator>Steuds</dc:creator>
				<category><![CDATA[ARTS & CULTURE]]></category>
		<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[TECH]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[National Geographic]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=848</guid>
		<description><![CDATA[National Geographic COO Digital Strategy, Edward Prince Jr. is interviewed by Rafat Ali from PaidContent.org during the Abu Dhabi Media Summit last week.  Check out the video interview here. I&#8217;m a huge fan of Nat Geo the brand, the magazine, the cable channel, the photography and pretty much everything they have done since I can <a href='http://www.thedigirati.net/2010/03/22/edward-prince-jr-coo-digital-strategy-nat-geo-ventures/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>World Cup 2010</title>
		<link>http://www.thedigirati.net/2010/03/21/world-cup-2010/</link>
		<comments>http://www.thedigirati.net/2010/03/21/world-cup-2010/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 19:53:23 +0000</pubDate>
		<dc:creator>dabrasa</dc:creator>
				<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[world cup 2010]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=750</guid>
		<description><![CDATA[Chillin!!!  I just can&#8217;t wait for the World Cup! Great video in anticipation:]]></description>
		<wfw:commentRss>http://www.thedigirati.net/2010/03/21/world-cup-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>K&#8217;NAAN &#8211; World Cup 2010</title>
		<link>http://www.thedigirati.net/2010/03/17/knaan-world-cup-2010/</link>
		<comments>http://www.thedigirati.net/2010/03/17/knaan-world-cup-2010/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 04:03:04 +0000</pubDate>
		<dc:creator>dabrasa</dc:creator>
				<category><![CDATA[MUSIC]]></category>
		<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[david bisbal]]></category>
		<category><![CDATA[k'naan]]></category>
		<category><![CDATA[skank]]></category>
		<category><![CDATA[wavin flag]]></category>
		<category><![CDATA[world cup 2010]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=747</guid>
		<description><![CDATA[K&#8217;NAAN scored the (un)official theme song for the World Cup 2010!  The track is the official Coke WC theme and is also on the World Cup videogame by EA Sports coming out soon.  K&#8217;NAAN is the main artist on the track, but you can check out the localized versions below. There is Skank in Brazil <a href='http://www.thedigirati.net/2010/03/17/knaan-world-cup-2010/'>[...]</a>]]></description>
		<wfw:commentRss>http://www.thedigirati.net/2010/03/17/knaan-world-cup-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nike Brasil Black Pack &#8211; The Color of Greatness</title>
		<link>http://www.thedigirati.net/2010/03/06/nike-brasil-black-pack-the-color-of-greatness/</link>
		<comments>http://www.thedigirati.net/2010/03/06/nike-brasil-black-pack-the-color-of-greatness/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 17:59:06 +0000</pubDate>
		<dc:creator>Steuds</dc:creator>
				<category><![CDATA[ARTS & CULTURE]]></category>
		<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[Brasil Black Pack]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=550</guid>
		<description><![CDATA[Just in time to cure some of your post carnival celebration hangover and in anticipation of the upcoming World Cup Nike drops some supa-dupa dopeness with the Nike Brasil Black Pack. As a 5-Time International Footbol Champion, Brasil is one of the most feared teams in the world.  Their signature bright yellow, blue and green <a href='http://www.thedigirati.net/2010/03/06/nike-brasil-black-pack-the-color-of-greatness/'>[...]</a>]]></description>
		<wfw:commentRss>http://www.thedigirati.net/2010/03/06/nike-brasil-black-pack-the-color-of-greatness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NBA Autotune &#8211; Where Clutch Happens</title>
		<link>http://www.thedigirati.net/2010/03/05/nba-autotune-where-clutch-happens/</link>
		<comments>http://www.thedigirati.net/2010/03/05/nba-autotune-where-clutch-happens/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 02:46:51 +0000</pubDate>
		<dc:creator>Steuds</dc:creator>
				<category><![CDATA[MUSIC]]></category>
		<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[Autotune]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[Where Clutch Happens]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=545</guid>
		<description><![CDATA[Where Amazing Happens.  The NBA got something right here.  Big Shots.  Crunch Time.  One Second Left.  Jay may not like it (his Nets! either) and it may be March Madness time but this spot has got me pumped.  Thinking about what&#8217;s coming around the corner.  This year&#8217;s NBA Playoffs should hopefully display some entertaining drama.]]></description>
		<wfw:commentRss>http://www.thedigirati.net/2010/03/05/nba-autotune-where-clutch-happens/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NIKE: The Human Chain</title>
		<link>http://www.thedigirati.net/2010/02/20/nike-the-human-chain/</link>
		<comments>http://www.thedigirati.net/2010/02/20/nike-the-human-chain/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 23:05:28 +0000</pubDate>
		<dc:creator>dabrasa</dc:creator>
				<category><![CDATA[MUSIC]]></category>
		<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[ali in the jungle]]></category>
		<category><![CDATA[fifa 08]]></category>
		<category><![CDATA[human chain]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[the hours]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/?p=323</guid>
		<description><![CDATA[&#8220;How quickly are you gonna get up?&#8221; NIKE once again delivers a dramatically beautiful spot for it&#8217;s Winter Olympic campaign, featuring the sound of indie-rockers The Hours&#8217; &#8220;Ali In The Jungle.&#8221; The song, a personal favorite, was first featured in EA Sport&#8217;s FIFA 08 soundtrack released in October 2007.  Check out the full track here: <a href='http://www.thedigirati.net/2010/02/20/nike-the-human-chain/'>[...]</a>]]></description>
		<wfw:commentRss>http://www.thedigirati.net/2010/02/20/nike-the-human-chain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.thedigirati.net/blog/wp-content/uploads/2010/02/The-Hours-Ali-In-The-Jungle.mp3" length="8917270" type="audio/mpeg" />
		</item>
		<item>
		<title>FIFA &#8211; How Big Can Football Get?</title>
		<link>http://www.thedigirati.net/2009/10/20/fifa-a-love-affair/</link>
		<comments>http://www.thedigirati.net/2009/10/20/fifa-a-love-affair/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 09:24:10 +0000</pubDate>
		<dc:creator>dabrasa</dc:creator>
				<category><![CDATA[ARTS & CULTURE]]></category>
		<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[fifa 10]]></category>
		<category><![CDATA[GAMES]]></category>
		<category><![CDATA[soccer]]></category>

		<guid isPermaLink="false">http://www.thedigirati.net/blog/?p=142</guid>
		<description><![CDATA[I love soccer and this commercail just made me want the World Cup to get here even faster. I&#8217;ve also been playing FIFA since 97,&#8217; and both the 98 and 2001 versions remained my personal favorites till now.  FIFA 10 has managed to score higher than any of the previous releases of the game, and <a href='http://www.thedigirati.net/2009/10/20/fifa-a-love-affair/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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