Absolut Vodka has collaborated with Spike Jonze to bring you his latest creation: I’m Here | A Love Story In An Abolut World. The film is a short 30min love story between two robots living in LA and you can watch the movie in its entirety (and for free) on their website here. These types of collaborations are initiatives I’d like to applaud and see more of, a partnership that is mutually beneficial to the arts and the brands, while it doesn’t lose sight of either party’s integrity. Besides, Spike Jonze is one of my favorite directors ever and I appreciate anyone that empowers his geniality. I’m Here is the latest materialization of Jonze’s ability to personalize an unseen & unconscious reality, while delivering a beautiful tale of selflessness and unconditional love. A must see!
