“Outlier” is a scientific term to describe things or phenomena that lie outside normal experience.

Malcom Gladwell
In his third book, best-selling author Malcolm Gladwell explores a new approach to analyzing success. The book reveals that individual greatness is not enough to be #1 and we should pay attention to the experiences, culture and environment that also shape the “outlier.” Gladwell explains, “We’ve been looking at tall trees, and I think we should have been looking at the forest.” The book depicts success stories in history and pop culture, applying theories like the 10,000 hour rule to the careers of Steve Jobs and the Beatles, using different scenarios such as the rice cultivation ritual in China and the ethnic theory of plane crashes to illustrate and get his point across. The book is a quick and worth read and you can get more on his views in this interview.