THE DIGIRATI

K’NAAN scored the (un)official theme song for the World Cup 2010!  The track is the official Coke WC theme and is also on the World Cup videogame by EA Sports coming out soon.  K’NAAN is the main artist on the track, but you can check out the localized versions below. There is Skank in Brazil and Bisbal in Mexico doing their thing, although nothing beats the original, IMO.  Props to our Somalian-Canadian poet and his squad for this huge accomplishment.

Coca-Cola’s commercial in Brasil with the Skank version below…  I’m not a big fan of how the lyrics were translated, but it works for the region i guess?… I would have gone with a more soulful and rootsy artist from Bahia, the choice of Skank is expected and really not a match with the afro spirit of the WC this year.

And the spanish – and perhaps official? – version with David Bisbal of Mexico: